The Journal

Notes from inside
the AI shift.

Plain-English guides on AI search, AEO, and getting your business named by the engines your customers already use.

Guide

What is AEO? The plain-English guide

What Answer Engine Optimization is, how it differs from SEO, and how businesses get cited by AI.

12 min read
Trends

AI search trends to watch in 2026

Where AI search is heading this year — and what it means for local businesses.

8 min read
How-to

How to get cited by ChatGPT

The concrete steps that make AI quote your business by name.

10 min read
Diagnosis

Why your business is invisible to ChatGPT

The common reasons AI skips small businesses — and how to fix each one.

7 min read
Explainer

AEO vs SEO vs GEO

Three acronyms, one goal: getting found. Here's how they fit together.

9 min read
Technical

Schema markup for AI

The structured data that tells AI engines exactly who you are.

11 min read
How-to

Optimizing for Google AI Overviews

How to show up in the AI answer that now sits above Google's links.

9 min read
Checklist

The AEO audit checklist

Run through this to see how ready your site is for AI citation.

6 min read
Tools

AEO tools, compared

The current landscape of tools for tracking and improving AI visibility.

10 min read
Local

Victoria businesses & AI search

Why Greater Victoria's small businesses have a real first-mover window right now.

7 min read
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